N.vision-GIRAFOT

Brand Evolution

The Girafot’s brand identity project began with an exploration
of the band’s history, sound, and style.
Known for their energetic performances and innovative music, the band has deep roots in Israel's rock scene.
This project aimed to encapsulate their influence and creativity
in a visual form, reflecting their evolution from their early days
to a more modern, refined image.

Key Milestones

Research and Discovery:
An initial phase of interviews, archive exploration,
and fan insights.

Design Conceptualization:
Developing themes inspired by classic rock
and vintage poster art.

Brand Revamp:
A new look for their logo, album covers,
and merch that feels both nostalgic and contemporary.

Product Design

The design process began with a deep dive into
The Girafot’s musical legacy.
Sketches and mockups were developed to ensure each element captured the band’s spirit.
Experimenting with vintage aesthetics, including retro colors, iconic illustrations, and layered textures, created a distinct look for the brand.

Key Features and Innovations

Logo Redesign:
Modernized the original logo while maintaining its essence.

Album Covers:
Vibrant, layered visuals reflecting different eras of rock,
with a modern twist.

Merchandise Line:
Created an exclusive line of products, including retro-styled
band tees, vinyl records, and posters.

Design Challenges and Solutions:
Maintaining authenticity was a challenge, as the brand needed
to respect the band’s legacy.
Through fan feedback sessions and collaboration with the band, the final designs struck a balance between innovation
and homage to the past.

Packaging Design

Concept and Inspiration:
Inspired by the timeless appeal of vinyl and collectible memorabilia, the packaging concept aimed to capture the tactile, hands-on experience that fans cherish.
The design evokes vintage album art, with bold colors and textured finishes that make each piece feel like a collector's item.

Materials and Sustainability:
The packaging materials were chosen to be eco-friendly,
using recycled cardboard and soy-based inks
for a sustainable approach.
The vinyl and CD cases include a matte,
weathered finish that enhances the vintage appeal.

Visual Elements Description:
The album packaging is visually striking with layered,
colorful graphics and embossed textures.
Lyrics and band insights are printed on the inner sleeves,
giving fans a personal connection to the music.

Brand Identity

Brand Values and Personality:
The Girafot brand embodies the energy, creativity,
and authenticity of rock.
It values originality and celebrates the vibrant culture
of Israeli rock music.

Visual Identity Elements:
The logo, inspired by retro typography, is both bold and fluid, symbolizing the band’s evolution.
Graphics include illustrations and textures reminiscent
of classic rock posters and album covers.

Color Palette and Typography Choices:
The color palette combines bold primary colors with earthy tones, evoking a vintage look.
Typography is influenced by classic rock fonts,
blending sharp edges with expressive curves.

Project Overview

The Girafot brand identity project was a deep dive into the essence
of the band’s sound, history, and fan base.
From album art and merch to an updated logo, each component was crafted to pay homage to their legacy while offering something fresh.

Client Objectives:
The band sought to re-engage their audience with a new look that still resonated with their roots.
They wanted visuals that could excite both old fans and attract
new listeners.

Final Outcomes and Impact:
The project successfully established a cohesive brand identity
that represents The Girafot’s dynamic sound.
The updated visuals contributed to increased fan engagement,
record sales, and social media following.

2023 3 Months GIRAFOT Branding, Packaging, Design View Full Project

Brand Evolution

Product Design

Packaging Design

Brand Identity

Project Gallery

Project Overview