N.vision-Kulano

Concept Evolution

The Kulano campaign began as an ambitious initiative to inspire volunteerism
across diverse communities.
Rooted in the principle of unity
and shared responsibility,
the brand evolved into a comprehensive movement that resonates with people
of all ages and backgrounds.
The campaign emphasized inclusivity, harnessing the power of design and storytelling to convey its message.

Key Milestones:

Initial Research & Strategy:
Identifying key barriers to volunteering and understanding target audience motivations.

Visual Identity Development:
Crafting a logo, slogan, and visual assets that embody the campaign’s spirit of togetherness.

Media Expansion:
Designing materials for multiple platforms, including print, digital, and social media,
to ensure broad outreach.

Campaign Design

The campaign was built around the idea of visual storytelling, using vibrant,
human-centered imagery that illustrates
the power of volunteerism.
A mix of bold graphics, emotive visuals,
and clear calls-to-action was employed
to ensure the message was both
engaging and actionable.

Key Features and Innovations:

Multi-Platform Strategy:
The campaign spanned physical
and digital media, including billboards, street posters,
and targeted online ads.

Dynamic Visuals:
Illustrating real-life stories of volunteers
to create an emotional connection.

Consistency Across Platforms:
A unified design ensured that the campaign maintained its identity across all materials.

Brand Identity

Kulano’s brand revolves around empathy, community, and empowerment.
It emphasizes a sense of belonging and collective action, aiming to build a better future through the selfless acts of individuals.

Visual Identity Elements:
The identity uses warm, earthy tones
to evoke a feeling of comfort and connection.
Soft, rounded typography adds to the approachable, friendly tone of the brand.

Color Palette and Typography Choices:

Primary Colors:
Blue and white, representing trust, peace,
and a sense of community.
Blue conveys reliability and calm,
while white symbolizes simplicity
and inclusivity.

Typography:
Modern sans-serif fonts with rounded edges, ensuring readability and friendliness
across all platforms.

Posters Overview

The campaign utilized various poster formats to ensure wide-reaching impact,
from billboards to street-level posters
and digital ads.
Each piece of visual content was designed to capture attention in its respective environment while maintaining a cohesive message
and visual identity.

Coherence Across Media:
Despite the different sizes and formats,
all posters adhered to the same design principles and shared common
visual elements:
color palette, typography, and graphic style ensuring brand consistency.
The combination of bold messaging,
impactful images, and unified
branding strengthened
the overall message of
community involvement.
Whether on a busy street corner
or on social media feeds, Kulano’s identity
remained instantly recognizable.

Project Overview

Kulano’s campaign sought to encourage volunteerism across diverse communities in Israel.
The campaign utilized a mix of traditional and digital media, leveraging emotional storytelling and clear calls
to action to inspire people to get involved.
The project encompassed logo design,
brand development, advertising materials,
and an engaging website.

Client Objectives:
The client’s primary goal was to build awareness of volunteerism, inspire participation, and create a sense of community among a diverse population.
The campaign aimed to educate the public on the importance of volunteering while making it accessible
and appealing to all age groups.

2024 2 Months kulano Branding, UXUI, Design

Concept Evolution

Campaign Design

Brand Identity

Posters Overview

Project Gallery

Project Overview