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Concept Evolution


Wave Splash began as an initiative by Tel Aviv City Hall to encourage community engagement through beach exploration
and environmental awareness.
Recognizing the city's vibrant beach culture, the project aimed to create a digital platform that bridges the gap between local beaches and residents while fostering a sense of community and sustainability.

The brand evolved to highlight accessibility, inclusivity, and the importance of preserving Tel Aviv’s coastal environment.
With a modern yet inviting identity,
Wave Splash blends functionality with aesthetics, appealing to both
locals and tourists.

Campaign Design


The design process was rooted in user-centric principles, ensuring the app and campaign materials were intuitive, appealing,
and engaging.
This included wireframes, prototypes, and usability testing.

Key Features and Innovations:

Interactive maps with real-time information
on beach facilities and safety.

Community features such as beach clean-up event notifications and
user-generated reviews.

A sustainability tracker to encourage environmentally friendly practices.

Design Challenges and Solutions:

Challenge:
Balancing functionality with simplicity.

Solution:
A minimalistic design with easy navigation
and clean layouts.

Challenge:
Incorporating diverse user needs.

Solution:
Features were refined based on user feedback to ensure accessibility
for different demographics.

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Brand Identity


Wave Splash stands for accessibility, inclusivity, and environmental stewardship.
The brand's personality is vibrant, welcoming, and community-focused, reflecting the diverse and lively culture of Tel Aviv.

Visual Identity Elements:

Logo:
A fluid, wave-inspired design symbolizing connectivity and scaning icon.

Iconography:
Clean and modern icons representing facilities, events, and user interactions.

Illustrations:
Playful yet professional visuals
depicting beach scenes.

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Product design


The app was designed to offer an intuitive, visually appealing interface.
User feedback was central to the design process, ensuring functionality aligned
with user needs.

Key Features and Innovations:

Live Beach Updates:
Real-time information on crowd levels, weather, and water quality.

Beach Finder Tool:
Filters for accessibility, amenities,
and activities.

Community Features:
User reviews and event postings
to build engagement.

Challenge: Balancing functionality
with aesthetics.

Solution: Iterative testing to refine
layouts and navigation.

Project Gallery

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Brand Design
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Project Overview

Wave Splash is a comprehensive digital solution for connecting beachgoers to Tel Aviv’s coastline.
It integrates real-time data with user-friendly design, making beach exploration effortless and enjoyable.

Client Objectives:
The primary goal was to create a platform promoting beach accessibility, safety, and community engagement.

Final Outcomes and Impact:
Wave Splash has become a valuable resource for residents and tourists, enhancing their beach experiences and fostering a sense of community.
The campaign successfully increased app downloads and engagement, positioning Tel Aviv as a leader
in smart city initiatives.

2023 2 Months WAVE SPLASH Branding, UXUI, Design
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