N.vision-Feeling Good

Concept Evolution

The “I'M FEELING GOOD” campaign was born out of the desire to foster a community of volunteers who could drive positive change in their neighborhoods.
The campaign's goal was to inspire individuals to volunteer by emphasizing the
personal satisfaction and fulfillment
that comes from helping others.

Over time, the brand evolved into a vibrant
call for action, symbolizing joy,
energy, and optimism.
The brand narrative focuses on the emotional and social rewards of volunteering, positioning it as a positive and self-rewarding experience.

Brand Development:
Crafting a fresh, positive visual identity that embodies the campaign’s values of
happiness and community.

Website Launch:
A fully functional digital platform where users could sign up for volunteer opportunities,
track their hours, and share their experiences.

Posters & Community Outreach:
A street and digital campaign that spread the message through vibrant and engaging designs, with QR codes directing people
to the website.

Campaign Design

The design process involved creating a cohesive campaign that could be applied across various media,
from large billboards to online ads
and social media.
Our approach began with in-depth research into effective volunteer engagement strategies, followed by designing with the user in mind—ensuring the campaign materials were approachable, relatable,
and visually stimulating.

Key Features and Innovations:
Website Design:
A clean, modern layout with
an easy-to-navigate user interface,
including a search tool for finding volunteer opportunities by location, cause, and availability.

Interactive Features:
Users could track their volunteer hours,
set personal goals, and share their progress on social media, building a sense
of community.

Engagement Campaigns:
Timely push notifications and email campaigns encouraged users to stay involved
and spread the word.

Brand Identity

The “I'M FEELING GOOD” campaign is built on the values of community, compassion,
and self-empowerment.
It encourages individuals to step forward and become the change they want to see in the world, while reminding them of the personal fulfillment that comes with giving.
The tone is positive, motivating, and inclusive.

Visual Identity Elements:

Logo:
A playful, modern logo that incorporates a heart or abstract representation of hands joining together to one heart,
symbolizing the act of volunteering.

Imagery:
Authentic, warm photographs of diverse community in action, conveying joy and unity.

Posters Overview

The "I'M FEELING GOOD" campaign relied heavily on print media to engage
a broad audience.
Posters were strategically designed for various formats, including billboards,
street posters, and digital ads.
The common theme across all media was
the bold, eye-catching typography and joyful imagery that invites viewers to take action.

Each poster, whether displayed on a large billboard or a small street sign, maintained a cohesive visual identity with the same bright colors, logo placement, and message, ensuring recognition across all platforms.
QR codes were prominently placed to seamlessly connect the physical world
to the digital experience.

Project Overview

"I'M FEELING GOOD" is a volunteer engagement campaign and web platform aimed at encouraging people to volunteer and become active participants
in their communities.
The project includes a dynamic website that enables users to find volunteer opportunities, track their progress, and engage with others.
A comprehensive visual identity and cohesive campaign materials were designed to spread the message
far and wide.

Client Objectives:
The primary objective was to increase volunteer participation by making the process enjoyable,
accessible, and inspiring.
The client sought to create a sense of community and pride in volunteering while leveraging both digital
and physical channels to maximize reach.

2023 2 Months FEELING GOOD Branding, UXUI, Design

Concept Evolution

Campaign Design

Brand Identity

Posters Overview

Project Gallery

Project Overview